Walking Two Creative Paths: Storytelling & Surface Design

A closeup peak at “Blissful Bakery” by Therese Tucker for the #TinselTown2025 challenge.

Why I’m Building Two Portfolios Instead of Just One

For the longest time, I thought I had to choose.
Was I going to be a children’s book illustrator, or a surface designer?

I’ve always known that my art had a certain magical, whimsical energy. I’ve worked hard to refine my voice, understand my style, and commit to consistent practice. But even with all that effort, I still felt stuck in one major area: what to focus on.

I saw illustrators creating dreamy picture books and imagined my work bringing characters to life on the page. Then I'd see surface designers turning art into fabric, stationery, and home goods and I felt pulled in that direction, too. I felt a deep love for both paths… and a persistent belief that I could only choose one.

Until one day, I came across a YouTube video by Mel Armstrong.

She said something that cracked everything open for me:

"You can absolutely build both portfolios. You don’t have to choose.”

It was such a simple statement, but it blew my mind. Her words gave me permission to do what my intuition had been telling me all along: that my creativity doesn’t need to be confined to one box. It’s okay to walk both paths and let them inform one another.

A Quick Shout-Out to Mel Armstrong

If you’re not familiar with her work, Mel Armstrong is a children’s book illustrator and surface pattern designer with a truly distinctive style. She’s built a creative business around doing both and I just want to say thank you, Mel, for sharing that insight. It helped me find peace, clarity, and direction in what had felt like an overwhelming fork in the road.

My Dual-Path Art Vision

So here’s what I’m working on now:

Path One: Storytelling Illustration

I’m building a portfolio of work that feels like it belongs in a beautiful picture book with pieces that carry emotion, whimsy, narrative, and heart. These characters often arrive intuitively. Sometimes I dream them. Sometimes they speak before they fully appear. I know that this part of my work is deeply tied to my mission: to create art that opens portals, sparks remembrance, and connects the viewer to something deeper.

Path Two: Surface Design

I’m also building collections of repeat patterns, seasonal illustrations, and motif-driven art that could live beautifully on fabric, stationery, wallpaper, home goods, and giftware. This path feels more grounded and product-oriented, and I find joy in the way it allows me to think in terms of collections, utility, and design.

Rather than seeing this as a conflict of direction, I now see it as a spectrum of creativity: two ways that my art can live in the world. And truthfully, many of the artists I admire most do exactly this: they have both a story-driven and a product-driven side to their art business.

Trusting Intuition to Lead the Way

This shift didn’t come from a perfect business plan.
It came from listening inward. From noticing the projects that felt alive. From trusting that what brings joy to me is likely what will resonate most with others.

I’m no longer trying to shove myself into a neat niche or force clarity from the outside in. I’m following what wants to be expressed and honoring the full spectrum of creative expression that flows through me.

That doesn’t mean I won’t be strategic or intentional. I’m still creating two portfolios. I’m still thinking about markets, formats, and licensing. But I’m doing so with a sense of permission. Giving myself permission to build an art career that reflects the multitudes within me.

For the Creatives Who Can’t Pick One Thing

If you’ve ever felt torn between two creative paths, I want you to know:
You don’t have to choose. You can build both. You can find the threads that connect them.
And you can trust that your unique mix of gifts will lead to something beautiful.

I'm using the Epic Year Workshop (my signature yearly planning experience) to help me bring this dual-path dream into form and if you're curious about building a vision for your own creative future, you’re invited to join me.

You can also follow along on Patreon, where I share behind-the-scenes looks at both portfolios as they unfold.

This is a new season of creative alignment for me—and I'm so excited to walk this path.

How to Develop a Growth Mindset as an Artist (And Why It’s More Important Than Talent)

“Cocoa Cafe” by Therese Tucker for #tinseltown2025 challenge.

There’s a quiet revolution that happens when an artist shifts from asking, “Am I good enough?” to asking, “How can I grow from this?” That’s the difference a growth mindset can make. In this post, I want to share what this shift looks like in real time: the messy, hopeful, vulnerable truth about creating art when your inner critic is loud, your skills are evolving, and your dreams are huge.

Whether you're in a season of expansion or frustration, I hope these thoughts will help you reconnect to your creative path and keep walking it with love.

1. What a Growth Mindset Looks Like in Real Life

For me, a growth mindset as an artist means deeply believing that my skills, talents, and voice aren’t fixed. They’re alive and expanding with every brushstroke, sketch, or creative decision I make.

Even when a piece doesn’t turn out how I hoped, I’ve learned to trust that each session sharpens my hand and my eye, and takes me one step closer to the artist I’m becoming.

2. What It Feels Like When I’m Stuck in a Fixed Mindset

Every time my inner critic flares up, I know I’m brushing up against a fixed mindset. It’s that harsh, “reasonable-sounding” voice that tells me my work isn’t good enough, or that someone else’s style or polish means I should just quit trying.

Recently, while working on the #TinselTown2025 challenge, a cozy Christmas village illustration series, my self-doubt came in fast. I love this style of work, but I don’t feel confident in it yet, and my inner critic had a lot to say about how “wrong” it all looked.

Fixed mindset thinking makes you feel like you’re trapped in a box, with only one “right” way to make art. And that’s a lie.

3. How I Shift Back into Growth Mode

When I catch myself spiraling, I remind myself: This is just one piece. It’s not the defining moment of my career. It’s one brushstroke in a much bigger picture.

I also work with my nervous system with a few deep breaths, a body shake, a little movement to get my energy flowing again. I remind myself that moving the body helps move the mind.

Growth lives in motion, not perfection.

4. A Trick That Helps Me Regain Perspective

When things start feeling visually or emotionally “off,” I give myself permission to walk away. Distance softens the critical voice and resets your eyes.

Sometimes, I even invert my body by hanging my head over the edge of the bed upside down or do a stretch to literally shift my view. It sounds simple, but changing how you look at your work helps you feel differently about it too.

5. To the Artist Who’s Feeling Behind…

Have compassion for yourself. You feel this way because you care deeply. That’s a beautiful thing.

If your vision feels far away, know that most dreams are made up of tiny steps, not giant leaps. There are days when I can only sketch for 5 minutes. But that 5 minutes helps me feel my momentum.

If I showed up today, then I’m closer to my dream than I was yesterday. And so are you.

6. Want Support for Your Creative Growth?

If this post resonated, you might love some of the spaces I’ve created to support other sensitive creatives:

• 🎨 Follow my journey on Patreon — See my collections unfold, get exclusive access to stickers, postcards, behind-the-scenes process, and more.

• 🌠 Try the free Dream Lab — My guided tool to help you clarify your soul-aligned “North Star” so you can turn big dreams into grounded direction.

• 🌙 Join the Epic Year Workshop — This workshop turns your soul-aligned dream into a 12-month creative strategy rooted in nervous system alignment, numerology + your progressed moon.

Final Thoughts

You don’t need to be perfect to be powerful. You don’t need to be the most polished to be on your path. You just need to keep showing up.

If you’ve been looking for a sign to keep going — this is it.

5 Things Keeping Me Creatively Grounded Right Now

“Love Potion” by Therese Tucker.

Lately, I’ve been holding a lot—artistically, emotionally, and energetically. With big creative goals, active art challenges, a coaching practice, and my daily life in full swing, I’ve realized how important it is to have grounding practices that keep me connected to the joy and purpose of creating.

These aren’t complicated or “productivity hacks.” They’re small, soulful things that bring me back to center—and I want to share them in case you need that too.

1. A Warm Mug While I Work

Whether it’s a favorite tea blend or my evening magnesium hot chocolate, having a cozy, comforting drink by my side while I work makes the whole experience feel more intentional. It’s a small ritual, but it turns my art practice into a moment I look forward to.

2. Mantras That Unlock Flow

When I’m feeling uncertain or overwhelmed, I remind myself:
“I can do this.”
That simple phrase helps soften my shoulders, unlock my wrists, and let me drop back into flow. It pulls me out of worrying about outcomes and into enjoying the process.

3. Artist Challenges & Creative Kinship

Participating in artist challenges—like the #scaryandsweet2025 challenge—has been such a grounding force. Seeing how other artists interpret the same prompt reminds me we’re all connected, and it makes creating feel like a conversation instead of a solo act. It's also where I've been sharing and developing a new collection—surprising even myself!

4. Letting Color Lead

Color is always the first place I start. When I lock in a palette—whether it’s deep Prussian blue, warm vermilions, or glowing golds—I feel lit up and excited to keep going. I often joke it’s like eating the frosting before the cake, and honestly? It is.

5. Visioning Instead of Rushing

I’ve started journaling more intentionally—not just to log my days, but to listen. To ask questions like:
– What kind of art do I want to make?
– What am I trying to say with my work?
– What would it feel like to create from a deep sense of purpose?

Right now, I feel like I’m holding a world in my hands—something not fully formed, but alive. It’s not just a collection. It’s a world that wants to come through. And I’m learning to treat that world gently... like a cat that might jump into your lap if you give it space and time.

You’re Not Behind, You’re Becoming

If you’re also in the middle of something—if you’re trying to make sense of your art, or your purpose, or the direction that calls you—this is your reminder that it’s okay not to have all the answers yet.

The knowing will come.
The art will come.
Your direction will reveal itself in its own rhythm.

💌 Come Along For the Journey

I’m sharing my creative evolution—my collections in progress, sketchbook flips, challenges, and monthly art rewards—on Patreon. I’d love for you to join me there if you want a closer look behind the scenes. 💖

And if you’re seeking daily inspiration, you can always download my Art + Soul Journal—a year-long prompt guide for connecting more deeply to your creative self.